What makes subliminal messages so effective? The secret behind them is a fact that advertisers have known for decades; the more people are exposed to something, the easier it is to influence them.
Suppose, for example, that you want to give up smoking. You know it’s bad for your health, it’s expensive, and it’s becoming more and more anti-social. You have the desire to give up, for all the right reasons, but just can’t seem to take it to that final stage.
Believe it or not, your conscious mind is getting in the way. No matter what you really think, you don’t have the ability to put it into practice in the regular course of events. Your day is busy, you’ve got lots of other things on your mind, and you haven’t given the idea of quitting smoking enough priority.
The Subliminal Advantage
Subliminal messages are positive affirmations presented to your ears or eyes at a rate or volume that your conscious mind is unable to detect. Your subconscious mind, however, takes in everything. These messages bypass your logical conscious state and go directly to your subconscious. If messages are sent frequently enough they’ll start to change the way you think, and therefore the way you behave.
Someone who wants to give up smoking might be presented with subliminal messages similar to these:
• I am stronger than cigarettes
• I respect and nurture my body
• I am able to resist the temptation of smoking
Reading these three short affirmations on a page won’t produce any magical results within your subconscious mind. But imagine the impact if, instead of three messages, your subconscious was exposed to thousands – over and over again – for a couple of weeks. All the research shows the same thing: gradually your attitude changes, and then your behavior.
How Subliminal Messages Work
Some people argue that, if you can’t hear the sounds, or you can’t see the images, how can they possibly make any difference? The point is that you aren’t aware that you’re hearing or seeing the messages, but your subconscious mind still takes them in. That’s the reason why subliminal messages work in the first place – because they sneak into your head, bypassing your conscious rational mind, and getting at the core of your belief system.
You’re exposed to subliminal messages every day. You might have the radio on in the morning when you drive to work and keep hearing about a new film that’s just come out. The first time you hear it you give it your attention. As the days turn into weeks you’re no longer consciously listening to it, but the information flows into your subconscious mind. If it’s a film that interests you, this constant subtle reminder will probably be enough to get you to go to the cinema and watch it.
Now think how powerful that process would be if it was something you desperately wanted to achieve, like giving up smoking. Your determination combined with the mind-changing power of those positive affirmations makes a winning formula. Eventually you’ll think of smoking as a disgusting, destructive habit that you can’t believe you started in the first place.
If you really and truly want to make lasting changes in your behavior but can’t seem to find the impetus to get going, try subliminal messages. You’ve got nothing to lose and the chance to gain a new and more rewarding lifestyle.
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