Language is an interesting thing. The most amazing thing isn’t that we
get confused by it but that we’re able to use it so well without
Language is such a powerful tool that, in skilled hands, it can be used
to persuade, motivate, seduce and even harm.
That’s right, in skilled hands (or mouths?) language can even create
addictions and depression.
This power comes from learning what are called hypnotic language
Hypnotic language patterns came out of the studies of hypnosis,
psychology and sales. When language patterns were first
discovered the psychotherapy community realized that they could be used
inappropriately. They then made a sincere effort to limit instruction
of language patterns only to psychiatrists willing to pay $2000 for the
These language patterns entered the popular culture with weekend long
“seduction seminars” that began to spring up to
teach lonely and clueless men how talk women into an uncontrollable
state of arousal.
Now before you start to roll your eyes in disbelief let me tell you
that these language patterns did just that! There are scores of now
satisfied men who will attest to their power.
An example of these seduction patterns is one in which the man simple
begins talking to a woman about emotions and feelings that precede
arousal. There is nothing lurid or suggestive about this because it’s
not about arousal or sex itself. At an unconscious level it sets the
stage for warm tingly feelings that might elicit a tilt of the head, a
smile and a flirtatious glance.
Seduction is only one side of how language patterns are being
used. They are of course very useful in sales and influence
and many a politician have hired speech writers who training in these
powerful tools. Ronald Reagan wasn’t known as “The Teflon
President” without reason. He could woo and amuse the most
uninterested audience by using language. Likewise in spite of the
scandals around him Bill Clinton always was able to be liked as a
In recent years there have even been language pattern trainings that
emphasize how to use language to induce guilt, depression and suicide.
While these trainers have been condemned for “turning to the
dark side” there is no limit of people wanting to learn.
These language patterns often begin by painting the dark picture of the
future and describe feelings of hopelessness and despair.
But the genie is out of the bottle now and people who want power,
whether it’s to help or to harm, are attending seminars and trainings
as well as reading the many books on the subject.
To conclude, never underestimate the power of words. They are used on
you in ways that you might never imagine.